YouTube effectively brings the original to the destination, the company has announced. Although the original YouTube will not be completely eliminated, the company has revealed that it will reduce funds for this kind of programming with only two categories: Youtube children and black sounds. However, that might not be a big problem forward, because YouTube shorts have delivered a new era of content produced by the Creator for the platform.
Originalal YouTube was launched in 2016 as premium content to pay users. The company does see some success with the initiative and Cobra Kai this is the biggest hit that comes from the original Youtube Slate Programming – this series since it moved from the YouTube platform and to Netflix, where it has received additional seasons as Netflix.
Even so, the original YouTube finally failed to compete with the main players on the market, something that might be due, in part, to Paywall Premium Youtube. The company discussed this issue by announcing in 2019 that it would make the original programming free for all users to stream, but the move might be too late.
Changes in the business model came only a few months after rumors began circulating about YouTube’s irregularities that grow in original content (via Bloomberg). Fast forward a few years and it seems that the company is ready to officially end the things with the aspect of its business, instead of shifting focusing on the content of the ad supported by advertisements.
Youtube Business Officer Robert Kyncl announced major changes in a statement published on Twitter, where he explained the company would “reduce” its original programming and only fund Youtube children and the sounds in the future. Wahyu came along with the news that the original Youtube susanne daniels content will officially leave the company in March, which KynCl recognized in his statement.
As reported last year, YouTube will transfer its focus into advertising-supported content, and that too, it is not surprising. In August 2021, the company launched a YouTube Shorts Fund, which allocated $ 100 million for the creator who published original content through a short-form video portal.
Shorts funds join a broader YouTube partner program, which allows creators who meet certain minimum requirements to get a portion of the income from advertisements displayed on their videos. In his statement, KYNCL noted that there were more than 2 million creators who participated in the YouTube partner program, also stated, “our creator community has never been more successful.”
More than $ 30 billion has been paid to this Creator for the past three years – around the same period where youtube supports the original programming strategy. He continued to record the initiative that was more at least the focus of YouTube was funding, including direct expenditure, Voices black funds, and the shorts funds mentioned above.
All of these factors, KynCl said, “contributed to our decision to reduce our YouTube Slate Originals.” The decision does not extend to the show where YouTube already has a contract, but in the future, users can expect youtube very revolve around the content produced by the creator.
